Never did I consider how my low prices were affecting the artist alley. I charged cheap because I thought it would make people like my stuff more.
Our actions as artists, whether novice or professional, whether hobbyist or dedicated, affects everyone.Īs someone who attends conventions, selling prints of my art, for years I only thought of myself. I respect your background and where you stand, but I have to point out the hard reality here: every person within the art community carries significant weight through their actions. The best companies acknowledge their errors, make amends, and execute good change. An admission of error, and a serious and invested change of approach will go a very long way in repairing the damage. Okay, how hard was that, DMC? You need to re-think your public image, pull up your big-boy pants, and do the right thing. We are excited to be able to be able to give back and support our industry artists, and we can’t wait to see the entries!” Plus, all artist winners will be given a percentage of the sales of any of their design thread kits, as a way of helping our up and coming artists to build their businesses. We made an error in judgement with our contest, which lacked insight and thoughtfulness for those people we highly value – our talented independent artists and customers! We have decided to restructure our annual design contest, moving forward, to reflect a more supportive and energized approach to truly promote independent artists, whom our industry relies upon to provide beautiful and engaging patterns! We’ve added a prize for our contest winners, and we will include the winning artists’ bios on their winners’ pages (because we know you’d like to know more about our artist winners), as well as a link back to their web sites. Here is what you needed to do, since clearly, your person in place cannot seem to make the correct corporate judgement, and continues to offend your customer base (I am still shaking my corporate head on the serious miss-the-mark correction): “To our valued customers and independent artists: You have spoken loudly and clearly. Whomever is your decision maker needs to be taken to task for a second stroke of poor judgement. In fact, it just makes you look like you have egg on your face.
But, I still stand by my original post to your first blog post exposing DMC’s lack of judgement contest: DMC, you need to do the right thing. Having been a corporate exec for a significant portion of my working career, I have found it very interesting that this small, grassroots protest movement has been able to marginally sway DMC to reconsider their tactics. Hah, omg! I have to say, this has been one of the most interesting blog posts I’ve ever followed. DMC has yet to respond.īy Steph Rohr (Steph has led the way here, creating the first subversive entry and reposting all the rest.) We’ll continue to add images to this post as they’re created. At the beginning of the week, we began seeing subversive entries appear on the hashtag, and they’ve continued to flow in all week. To enter the contest artists use the #dmcxstitchcontest hashtag on Instagram. They are sent out weekly to DMC’s email list of 100,000 subscribers and each pattern is linked to a kit of DMC floss for consumers to purchase.
#DMC CROSS STITCH DESIGNER FREE#
The free patterns are used by DMC to sell embroidery floss.
#DMC CROSS STITCH DESIGNER FULL#
On the DMC website the artist doesn’t get a web link on his or her pattern’s page nor do they have a full profile, making it difficult to understand how even the promise of exposure as a prize could be meaningful. The winners would receive no financial compensation. Although in the past DMC has paid artists for designs, those collaborations were suddenly ended late last year and, according to the social media manager at DMC whom we spoke with for the April 16 article, the company’s current plan is to run unpaid contests to generate new patterns. On April 16 we reported on DMC’s contest soliciting artists for designs to be published as free patterns on the DMC website. In an email to Craft Industry Alliance, Alex Holbrook, the director of public relations, stated that the company is reviewing how artists are linked on the company website and, although it has been in the pipeline for a while, correcting this issue will now become a priority.ĭMC, the embroidery floss, company, is running a contest that has cross stitch designers feeling stabby. May 1, 2018: DMC has edited the Instagram posts about the contest to now include a $500 prize.
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